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Light Up A Life

 

Established in 1878 as the first national English daily, The Hindu has a dedicated readership from its1.5 million patrons. A prestigious brand haloed with history, legacy and of course audience expectation. The brief for this topical film was to create an idea in alignment to that halo, to be released during the biggest national festival in the country. The film had a short burst release on satellite networks as well as social media. 

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Story, screenplay, direction and editing by Moon.: Produced by Lateral Images. 

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